The Norfolk Mead achieves the AA Covid-19 confident accreditation
The Norfolk Mead achieves the AA Covid-19 confident accreditation

The Norfolk Mead is Covid Secure: double accreditation for luxury hotel, restaurant and spa treatment rooms

The Norfolk Mead, which reopened to guests on 4 July, is delighted to have received two industry standard accreditations for their Covid-prevention measures.

Firstly, the Norfolk Broads National Park-based destination venue has been certified as AA ‘Covid-confident’ following an assessment by the AA Hotel and Hospitality Services. The Norfolk Mead successfully passed the AA’s stringent criteria including:

- Supplying evidence of a completed risk assessment document.

- Providing clear evidence that relevant safety procedures and measures are in place.

- Showing that staff training has occurred.

- Signing up to the Covid Confident Charter, a code of conduct that will include a commitment to update procedures and measures as guidelines change, and to submitting to future audits as required. 

Secondly, The Norfolk Mead was one of the first hospitality establishments in the East of England region to sign up for the VisitEngland ‘We’re Good to Go’ industry standard mark demonstrating that they had quickly made the necessary changes to their day-to-day workings, including social distancing measures and staff training. 

James Holliday, Owner of The Norfolk Mead commented: “We are very proud to have received both the AA and VisitEngland accreditations to recognise the measures we have and continue to take to ensure the safety of our guests and staff. We welcome these schemes as an easy way for guests to identify the businesses which are taking the threat of covid-19 seriously, and hope they help provide reassurance and confidence.  

“From cold fogging of rooms, through to Perspex screens and staff temperature checks and PPE, we are providing both a safe environment, but also one that continues to deliver our high quality, luxury home from home level of customer service, despite circumstances being slightly different from normal. Our staff are so happy to be back at work, and it is a complete delight to see the Hotel welcoming guests once more. This has been reflected in the joy our guests have shown when coming in for drinks, a meal, or a trip on our boat. 

“We also welcome the government scheme offering reduced VAT on hospitality and tourism services and the ‘Eat Out to Help Out’ scheme for August. We have reviewed our prices accordingly and will be offering three courses for £36 in our two star AA Rosette-standard restaurant. We will also be delighted to offer the Eat Out scheme in addition to guests once it is up and running … meaning diners can also save 50% of their bill up to £10 per person on a Monday, Tuesday and Wednesday throughout August.” 

The Norfolk Mead are taking bookings for Hotel Rooms, Dine and Stay packages, Lunch, Afternoon Teas, Dinner, Spa Treatments and Day Boat Hire. Call 01603 737 531 or email

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